What a great moment in the mobile world!

Some of you maybe aware of the fact that I have being running a mobile solutions company (Smooth Mobility) for close to 1 year now with continuous changes to the business model and initiatives due to many reasons. One of the major issues has been the “gravity” and perception the mobile carriers have with the general consumer and business markets when it comes to the range of products and services available.

For a long time, I’ve been talking about the fact that carriers have unfortunately being using the marketing “muscle” to actually not doing anything real proactively to drive higher data volumne growth across their networks. The “poster child” in the business mobile market has been Blackberry yet this is only the tip of the iceberg with respect to data usage and user value.

An announcement this week by three (3) in the UK with its X-Series bundle and pricing has created the chnage needed to drive user adoption and value for mobile data services in my view. Check out the press release 3’s X-Series and also 3’s great promotional site for the X-Series bundle.

I really believe this will take off based on human usage and behaviouron traditional mobile voice and simple data services. Those capped plans have really given users a sense of “sleep at night” factor comfort and I see this doing the same thing.

Let’s see what other carriers do next.