With greater uptake and usage of broadband services, users are demanding richer web experiences. On this note, one of the (if not the) most broadband enabled country’s South Korea has demonstrated the value of these communications enablers with the success of cyworld (Korea’s version of MySpace and the most successful per capita in terms of usage and revenue generation). Last year, they generated more than 20% of South Korea’s online musc sales via their online communities!!

What’s different about is there business model and rich user experience. They have long recognised the value of rich user experiences online and have taken this one step further with the announcement of a relationship with Double Fusion . This agreement will allw cyworld to immerse digital assets in the cyworld spaces with branded sponsorship opportunities. Check out this press release for more info on this exciting announcement.