nick gonios

what’s flat, has a long tail and is meshed? our small yet complex world!!

Archive for Brand

Apple iPhone

Great interview and demo of the upcoming Apple iPhone at the recent CES event. For someone that’s been in the mobile space, it is certainly an impressive devices. You can really see Apple usability and simplicity features come thru…..


It is so human likable…..I close to being converted to the Apple revolution!



Another interest point made in another post from a senior Apple exec in doing the deal with Cingular was that there is no way they are going to open up the platform for anyone else developing on it…interesting approach to business but for a business that is obsessed with design and function like Apple…well what can i say.


Immersive brand experiences and social network sites

With greater uptake and usage of broadband services, users are demanding richer web experiences. On this note, one of the (if not the) most broadband enabled country’s South Korea has demonstrated the value of these communications enablers with the success of cyworld (Korea’s version of MySpace and the most successful per capita in terms of usage and revenue generation). Last year, they generated more than 20% of South Korea’s online musc sales via their online communities!!

What’s different about is there business model and rich user experience. They have long recognised the value of rich user experiences online and have taken this one step further with the announcement of a relationship with Double Fusion . This agreement will allw cyworld to immerse digital assets in the cyworld spaces with branded sponsorship opportunities. Check out this press release for more info on this exciting announcement.

Newspapers vs News……

Attending another great Fourth Estate Domain Networking Night with guest speaker Jack Matthews (Fairfax Digital CEO).  What came out of this great session tonight for me was Jack’s recurring focus on the Fairfax brand(s) value proposition vs web site “eyeball”/visitor targets.   I seem to agree with him with respect to brand experiences online (seeing I’m quite passionate about this) and it should be every media company’s imperative to build and drive long term brand value vs. short term revenue gains.

In simple terms – who know where MySpace will be in 5 years time?  We are already seeing MySpace unique visitors (UV) per month reduced in recent times.  Is this a sign?

Great points Jack!  Interested to see what the new “watch this space” announcements will be in the next few weeks!